Denver Post Community’s Signature Events that offer readers opportunities they won’t find anywhere else. These programs and events are produced by the paper and are designed to bring unique quality experiences to the community. Most of these events and programs benefit the paper’s charitable funds, Denver Post Charities and Denver Post Season To Share, both McCormick Foundation Funds. All money raised is matched at 50 cents on the dollar by the McCormick Foundation, and 100 percent of these funds, as well as the match, are distributed to local nonprofit agencies that provide literacy services and/or programs for low-income youth.

Basket of Joy
Children’s Ranchland Petting Farm
Cheyenne Frontier Days Train
Colorado State Spelling Bee
Passport to the Arts
Pen & Podium
Ride The Rockies
Unique Lives & Experiences
Sponsor Our Signature Events

BASKET OF JOY
Co-founded in 1983 by Denver Post columnist Woody Paige, the Basket of Joy program continues to bring joy each year to over 5,000 isolated and homebound seniors in our community. On one day each December, over 500 volunteers come together to assemble and deliver holiday gift baskets filled with fresh fruit, candy and a handmade card from a Denver-area school child.

CHILDREN'S RANCHLAND PETTING FARM
This exhibit at the National Western Stock Show remains one of the most popular and highly visited of any exhibits at the event. The Children’s Ranchland Petting Farm provides children and their families with the unique opportunity to interact with over 60 farm animals, from goats and pigs to baby cows and ducks.

CHEYENNE FRONTIER DAYS TRAIN | visit website
This annual tradition, started in the early 1900s by The Denver Post, takes 800+ ticketed passengers up the rails on a steam engine train to Cheyenne for a grand ol’ day at Cheyenne Frontier Days. Train fans from across the county and the metro area come to experience a day of fun and the joys of riding a train pulled by the only operating steam engine in the country, the Union Pacific 844. The day includes a breakfast and dinner on the train, a parade in Cheyenne, a catered barbecue lunch, and tickets to rodeo.

COLORADO STATE SPELLING BEE | visit website
Each year more than 10,000 students from across Colorado participate in this longstanding tradition which encourages and rewards our young people’s love of learning. The winner of this state-wide contest goes on to represent Colorado in the National Spelling Bee held in Washington D.C.

PASSPORT TO THE ARTS | visit website
This one-of-a-kind performing arts sampler series offers patrons a diverse combination of Denver’s best music, dance, theatre and opera performances. By partnering with Denver Center Attractions, Denver Center Theatre Company, Colorado Ballet, Opera Colorado and the Colorado Symphony Orchestra, we are able to offer a high-value, unique, multidisciplinary package highlighting the best Denver has to offer for the coming season.

PEN & PODIUM | visit website
This four-part literary lecture series features some of the world’s most distinguished and renowned writers. Authors featured have included: David Sedaris, David McCullough, Frank McCourt, Francis Mayes, Anna Quindlen and Sue Monk Kidd. The 2009/2010 series (which is sold out) includes presentations by Khaled Hosseini, David Wroblewski, Wally Lamb and Jodi Picoult.

RIDE THE ROCKIES | visit website
For more than 25 years, this event annually hosts over 2,000 registered cyclists on a 6-7 day bicycle tour through the beautiful mountains of Colorado. The event is so popular that a lottery registration system is required. Riders stay in local communities along the route and are treated to fantastic hospitality, meals, entertainment along the way.

UNIQUE LIVES & EXPERIENCES | visit website
This distinguished women’s lecture series features some of the world’s most respected and notable women. Past speakers featured have included: Diane Keaton, Barbara Bush, Cokie Roberts, Julie Andrews, Goldie Hawn, Maya Angelou and Jane Goodall.

SPONSOR OUR SIGNATURE EVENTS
Pending availability, partnership opportunities for Denver Post Community’s Signature Events are available at three levels:

• Presenting (one available at $50,000)
• Major (two available at $25,000)
• Supporting (five available at $10,000)

All opportunities include partner visibility in advertising and marketing materials, client hospitality/tickets as well as other benefits.

For the sponsoring partner, these events not only offer a significant opportunity to co-brand your company with The Denver Post on a unique, successful and highly visible event/fundraising program, they also provide a way for you to better the community in which we live and thrive.

PRESENTING LEVEL
$50,000 (one available)
Estimated Expense Value: $244,000**

Presenting Logo Visibility:

• Denver Post event advertising (500” per event)
• Website event ads from www.denverpost.com
• Inclusion in media advertising (radio, TV, etc.)
• Customized event website w/link (year round)
• Full page ad in event program/special section
• Logo visibility on all event signage
• Welcome remarks at event
• Booth/merchandise to event attendees
• 240” of advertising space (for use by sponsor for customized promotion tied to event)
• One one-time use of event attendee database (event attendees)
• 20 complimentary tickets/10 VIP

MAJOR LEVEL
$25,000 (two available)
Estimated Expense Value: $122,000**

Major Logo Visibility:

• Denver Post event advertising (500” per event)
• Customized event website w/link (year round)
• Marketing collateral affiliated with the event
• Half-page ad in event program/special section
• Logo visibility on all event signage onsite
• Sponsor recognition from stage
• Booth/ merchandise at event
• 120” of advertising space (for use by sponsor for customized promotion tied to event)
• One-time use of event database

SUPPORTING LEVEL
$10,000 (five available)
Estimated Expense Value: $61,000**

Supporting Logo Visibility:

• Denver Post event ads (500” per event)
• Customized event website w/link (year round)
• Marketing collateral affiliated with the event
• Quarter-page ad in event program/special section
• Logo visibility on all event signage onsite
• Sponsor recognition from stage
• Merchandising opportunity to attendees
• 4 complimentary tickets to event

** Estimated Expense Value is value derived from advertising and branding opportunities.